I believe as Dennis G, Jerz says if it is for your personal use be daring or daunting is up to you. But if you are some one who is publishing for the purpose of audience attraction then you got to follow some simple rules.
My suggestions are,
1.Be simple and get the point straight away - That is not every one who surfs the net has time to read every single word by word so come to the point straight away.
2. Make it attractive with bold underlines and provide hyperlinks where ever possible to highlight the key words and meanings.
3. Try to avoid too many links. That is users may get diverted from your page and carried away to another web page where they will forget your web page.
4. Use simple easy to understand language and grammar. Bear in mind there are all types of people who surf the net. e.g. students, kids.
5. Finally through my experience make the page printable. That is give alternative version of printable format if the present layout is not printer friendly.
To my understanding advice on Nielsen's paper still stand current because I am one of the type of surfer described by him who Scan quickly and very impatient. So I reckon his principals are still young.
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